Marianne Fry Lectures
Open these instructions in a separate window.
Do not re-use the past lecture record for the next lecture as it will confuse the booking records.
- Review the location page [Dashboard>Events>Locations]. If using a new location, create a new record. Do not reuse the old record – we might return there. View the page.
- Duplicate latest lecture. [Dashboard>Events>Events]. If you cannot see the last event this is probably because, by default, the filter only displays future events – change it to All events. Hover over the last event and duplicate it. We duplicate the last event rather than creating a new one so it inherits the ticket options, etc.
- Edit the title
- Edit the permalink so the last section is the equivalent of 2016-belinda-harris-fear-love-learning. Omit stop words like is, and etc. The permalink is used by search engines so it is important to have the key words present while not wasting space with words they ignore.
- Change the photo. First make sure the copy of the photo on your computer has an appropriate file name, e.g. Belinda_harris.jpg. To change the photo on the page, add the new photo to the media library, slect the existing photo on the event and insert the new photo so it replaces the existing one. Resize by dragging on the corners as needed and use the tools as needed to position it on the right-hand side as per the previous lecture’s layout.
- Edit the lecture description as required. When pasting text in, use the Paste and match style command to keep the existing style.
- Edit the biography section in the same way, setting this section to italic text.
- Create a snippet in the space provided lower down. This is the short summary that will be displayed in a search engine results page. It needs to get the searcher to choose this result. Limit to around twenty words and include the lecture’s name and key words from the subject. Copy the snippet into the Excerpt field near the bottom.
- Review the search engine analysis and consider adjustments.
- Review the Yoast SEO panel Readability section for stylistic suggestions. To highlight which bits of the text the analysis is referring to, click on the eye icon to the right of the report.
- Set the date/time in the When panel
- Adjust location if different (create a different location record if needed)
- Review ticket prices
- Adjust end date for time-limited early bird tickets, including cut-off date in ticket description
- Check that the bookings end date is blank so it defaults to the lecture date.
- Admin notification of bookings will be sent to the ‘owner’ of the event, so set the author to ‘bookings’. They will then be sent to bookings@mariannefrylectures.uk.
- Disable bookings for now.
- Preview and polish as needed.
- Save as draft. Open in Preview and copy the Preview URL. Invite other members of the group to review the preview by sending them the URL. Stress they must be logged on to the website for it to be visible.
- Once the draft is agreed, publish the event. It should now show in the Upcoming lectures widget in the right hand side bar.
- Edit any preliminary announcement post to point to published event.
- Copy the URL
- Go to Dashboard>Appearance>Menus
- Edit the third menu item to have the correct date . Edit the URL to link to the Event page, making sure to use a relative address (omit the https bit and all until the first single /, which must be included.
- View the site and check that the menu item for the up-coming lecture takes you to the lecture event.
- Review the event page and edit if required.
- Proceed to open bookings when ready.
« Preliminary announcement